Logo design for Gonçalves Art

 The process of branding

With the different layering of the splatter effects I played around the opacity and chose two different shades of red to continue the blood theme. With my personal branding being somewhat serious with strong Halloween and dark themes a splatter effect logo with a Cloister Black font for the main letter and century gothic for the company name font felt like the best option.  
I did a grayscale version form black and white purposes and carry it out this flyer theme into my business card and letterhead. Since red is such a bright and wild color, I decided to keep the rest of the design fairly simple with some small accent colors but mainly sticking to a grayscale theme.